The ambition for a b2b copywriting service started when a few of my friends had an incredibly hard time trying to get interest in their product.
No matter what they did, how many ad campaigns they ran, promotional content and freebees they never seemed to get any traction. After taking a look at their website for them, I noticed something huge.
At the time, I specialized in SEO and website design services, and I was able to isolate and identify quite a few back end issues from that standpoint, which, as we all know, killed their ranking.
That was easy enough to correct. A few backlinks were added, we reformatted the structure of the landing page and the website to make it more user friendly. Once these issues were addressed, we continued to work down the list.
Every little bit helped increase their exposure, however their main problem remained the same. After we worked through each step of it we finally came to the content on their website.
We sat down together and took a look at what the content was lacking. Primarily, it wasn’t as engaging or informative as it could be, and even though it did have keywords, they weren’t really being used correctly.
Therefore, I took it upon myself to find them a writer that would help them get the results that they needed with their content. A balance between what Google likes and what people enjoyed.
However, we ran into some issues trying to find someone capable of writing qualitative content that maintained the medium of being Search Engine friendly and people friendly as well.
Back in 2011, Freelancing was a relatively new aspect and one either had the budget to pay an industry level writer, or they didn’t. It was as simple as that. However, with my background, I saw that my friend’s business wasn’t the only one to have this dilemma.
Even with Freelancing shaking up the way businesses could acquire qualitative content that forged and built relationships with their users, people and businesses became more focused on cranking out tons of content, as opposed to providing content with value. They faced the problem with too much content, not enough conversions and a low ROI because of it. Taking all of these events into consideration, I decided to go down the path of creating this much needed content for my friends, and their friends as well. The surprising aspect of it was the fact that it actually worked. They were able to sell more of their home made products than they could keep up with, and they started getting the recognition that they deserved. All of this because when their readers took the time to look at their products and the content associated with it, it built trust.
TrustDue to that trust, and of course their hard work and reliability their readers were more keen on giving them the chance that they deserved. As soon as they did, they fell in love with their product.
ReliabilityThe consistency of their content, and the reliability of their dependable services and beautiful hand made goods made the choice simple for their customers to keep coming back and getting more.
ProfessionalismAt the time, only a few changes were really made to the typesetting of their product pages and the descriptions, but it was enough to make a huge difference. It showed people how professional their business was, and represented their ideas perfectly.
Evergreen ContentWe worked together to create evergreen content for a variety of different readers and their customers to help them make their products, or to give them some insight on how each product was made.
Uncommon ContentAt the time this was an incredibly uncommon business practice, and distinctly recall being told that from a B2C perspective, that it was never going to work. But, most wrote content for machines like Google, Bing, etc. They weren’t so focused on the people.
People Are Not MachinesWhat many companies fail to realize, is that the individuals that are interested in purchasing their products, are not machines. They’re people. As we continued through this journey, I decided to put aside my website design and pursue writing.
Unlimited GrowthI made this decision when I realized that so much more good could be done for a business owner if they gained the evergreen content that they needed than any fancy type of website design ever could. I took the plunge into the writing industry armed with the knowledge and experience to get businesses off the ground.
Even with Freelancing shaking up the way businesses could acquire qualitative content that forged and built relationships with their users, people and businesses became more focused on cranking out tons of content
as opposed to providing content with value. They faced the problem with too much content, not enough conversions and a low ROI because of it.
Taking all of these events into consideration, I decided to go down the path of creating this much needed content for my friends, and their friends as well.
The surprising aspect of it was the fact that it actually worked. They were able to sell more of their home made products than they could keep up with.
They were able to provide an experience for their customers through their products which they got an idea of via the content that we created.
That experience was created by capturing their brand and their identity as a business and gave their clients an idea of what to expect when they received their one of a kind item.
The product descriptions, blog posts and the introduction to their business, as well as their activism within their own community created a foundation that any other area couldn’t touch.
Each customer fell in love with their story, their background and the reasons behind their products and what they did as a whole. Website design can only do so much for a business.
As all of these realizations hit, I realized that I was in the wrong profession. I took the knowledge I had gained from my years of website design and SEO experience and decided to write.